Property deal pack template
A property deal pack is the document you send investors to present a deal: the property, the numbers, the evidence and the terms. This template sets out the nine sections, what goes in each, and which ones deal packaging software like Dealist builds from your analysis, so you know what is left for you to add.
The example is a fictional property and every figure in it is illustrative.
The nine sections
In this order: the summary first, then the evidence behind it, then the terms. Each section is explained in full in what goes in a property deal pack.
- 01
Executive summary
The question it answers: Is this worth ten more minutes?
- The property type and where it is
- The strategy: flip, buy-to-let, BRR, HMO or serviced accommodation
- Purchase price, and the end value or achievable rent
- The headline return, labelled, and the cash the deal needs
- Your sourcing fee, stated plainly
- Two or three sentences on why the deal works
In a Dealist pack: The optional Cover page shows the deal title and up to three labelled headline figures, such as Cash-on-Cash Return (Return on Money Left In for a BRR), Profit if Sold and Monthly Cash Flow (the brand cover also shows the strategy). The optional Summary page adds a photo, headline figures and up to three of the deal highlights you write. Your fee is in the Financial Breakdown. - 02
Property details, photos, floorplan and EPC
The question it answers: What exactly am I buying?
- Address and tenure, with lease length, ground rent and service charge if leasehold
- Bedrooms, bathrooms and floor area
- The condition, honestly described, including known defects
- Recent photos of every main room and the outside
- A floorplan, and the proposed one if the layout changes
- EPC rating, and the council tax band
In a Dealist pack: The Deal Overview gives the title and strategy, and Property Photos shows up to six of your photos. Where you have fetched evidence and an EPC rating is available, the Risk Assessment includes it. The pack names the area, never the street address. Tenure, condition, floorplan and council tax band come from you. - 03
Financial analysis, including every cost
The question it answers: Do the numbers hold up, including stamp duty?
- Purchase price, and the deposit or cash required
- Stamp duty at the rates for the nation and the buyer
- Legal, survey and broker fees
- The refurbishment budget with a contingency
- Finance and holding costs until the sale or refinance
- Your sourcing fee
- For rentals: rent, running costs, cash flow and yield
- The return on the cash the investor puts in
In a Dealist pack: The Financial Breakdown lists each cost, with stamp duty for the right nation (SDLT, LBTT or LTT), and totals them as the Total Project Cost, then the Cash Required, or for a BRR the money left in after the refinance. Where the purchase is mortgaged at the strategy’s loan to value, or a BRR refinances on its end value, it adds a financing illustration and, for a mortgaged rental, an interest rate stress test with the break-even rate. A purchase funded through project finance, including a purchase mortgage entered there, is costed in the breakdown, not illustrated. - 04
Comparables
The question it answers: What is the evidence for the end value and rent?
- Our template asks for at least three sold and three rental comparables; we know of no official minimum
- For each: the street, distance, price or rent, and date
- Its type, bedrooms and condition against your deal
- A line on why it supports your figure
In a Dealist pack: Where you have fetched evidence, Comparable Sales lists up to six recent sales near the property from HM Land Registry Price Paid Data (England and Wales), restated with the UK House Price Index where possible, and an area rent benchmark where one is available. It does not adjust for condition or size. Rental comparables come from you. - 05
Refurbishment schedule
The question it answers: What does the work cost and who says so?
- The works, room by room or trade by trade
- A cost for each line, adding up to the budget
- The contingency, as a share of the works
- Who priced it: a builder’s quote, a schedule of rates or your own estimate
- How long the works take
In a Dealist pack: The refurbishment total is a line in the Financial Breakdown. The schedule itself comes from you. - 06
Risk assessment
The question it answers: What could go wrong, and then what?
- Valuation risk: what a lower end value does
- Works risk: overruns, hidden defects, delays
- Market risk: rates, local demand, voids
- Deal-specific risks: leases, planning, licensing
- A one-line mitigation for each
In a Dealist pack: Where you have fetched evidence, Risk Assessment covers flood risk, Article 4 directions, conservation areas, listed buildings and street-level crime, and the EPC rating where one is available. The rate stress test sits in the Financial Breakdown. The valuation, works and market risks, and your mitigations, come from you. - 07
Exit strategy
The question it answers: How do I get my money out?
- The planned exit and its numbers, matching the financials
- One fallback, such as letting a flip that does not sell
In a Dealist pack: Exit Strategy shows the planned route with its figures and, where your inputs support one, a fallback: sell on completion for a flip (refinance to let as the fallback), refinance and hold for a BRR (sell as the fallback), and hold for income for the other rental strategies (sell as the fallback). - 08
Project timeline
The question it answers: When does each stage happen?
- Offer, exchange and completion
- Works start and finish
- The refinance or sale window
- When the investor sees money back, and in what form
In a Dealist pack: For a flip or a BRR, the months you enter to the sale or refinance drive the finance and holding costs. The dated timeline comes from you. - 09
Fees, terms and disclaimers
The question it answers: What am I paying, and on what terms?
- Your fee, when it is payable and what is refundable
- What your service includes and excludes
- Your company details, redress scheme and ICO registration
- A disclaimer that the figures are projections, not guarantees
In a Dealist pack: The sourcing fee is its own line in the Financial Breakdown. The Legal Disclaimer section is on by default in every new pack. On paid plans, Contact Details come from your brand settings. Your fee terms and registrations come from you.
Two rules that shape the pack
The property details. When you deal with consumers, a pack that sets out a property and its price must include, among other things, its main characteristics, the total price and who you are, unless it is already apparent from the context (section 230 of the Digital Markets, Competition and Consumers Act 2024 (opens in a new tab)). The total price includes any fees the consumer will necessarily incur; whether your sourcing fee forms part of it is a question for a solicitor.
Your fee. If your work is estate agency work, your fee, when it becomes payable and any other payments must reach your client in writing before they are committed (section 18 of the Estate Agents Act 1979 (opens in a new tab) and the Estate Agents (Provision of Information) Regulations 1991 (opens in a new tab)).
These official pages were read on . This is not legal advice.
What else a Dealist pack can include
- Investment Highlights: the headline figures for the chosen strategy, a note on what they leave out, and your deal highlights.
- Investor Opportunity: shown once you fill in an investor pitch in the analyser, with the capital required, the exit and any term, return or split you enter. Offering investors a return can be a financial promotion under section 21 of the Financial Services and Markets Act 2000 (opens in a new tab); ask a solicitor before you include one. The example pack offers no return.
- Area Intelligence: the AI area report for the property's postcode, once you have generated one.
The Cover page and Summary page are off until you switch them on. Sections that need fetched evidence, an investor pitch or an area report stay out until that data exists, and you can switch sections on or off and change their order.
See the template filled in
The example deal pack (PDF) is a Dealist pack for a fictional three-bed terrace bought to refurbish and refinance (BRR). Every figure is illustrative. It has a cover, a summary, the deal overview with placeholder photos, investment highlights, the investor opportunity, the financial breakdown with a financing illustration and rate stress test, the exit routes, an illustrative area page and the legal disclaimer.
It has no comparables, risk or contact section, and no refurbishment schedule, timeline or fee terms, all of which a real pack needs. Our property deal pack example walks through the same deal page by page.
Build it in Dealist
- Add the property by postcode.
- Analyse it as a flip, buy-to-let, BRR, HMO or serviced accommodation deal, with stamp duty for the right nation.
- Open the deal pack and choose its sections and their order, and on paid plans its look.
- Download the PDF. The Free plan gives you 3 packs a month with Dealist's generic branding and a watermark; on paid plans packs carry your logo, colours and contact details, and you can email them to investors from Dealist.
See every feature on the features page and what each plan includes on the pricing page.